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Boh and wife

Boh and wife

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This Saturday, and Miss Salie Utz are getting hitched. Or chipped. Or whatever chips and do together.

You may have seen the on the JFX. Natty Boh, mascot of National Bohemian Beer, proposed to Miss Salie Utz, of Utz Snacks fame, in 2007. Four years later the two are finally getting married.

I asked a spokeswoman for the couple what took them so long, but she said the couple has no comment at this point.

And of course, in classic celebrity style the two will make it a public . The publicity stunt will be held at at noon Saturday to kickoff Smyth Jeweler’s new TV ad featuring the pair of icons.

The whole shebang is put together by , which created the original pairing of the two icons when it posted the billboard for Smyth four years ago.