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Welcome to Beyond the Handshake: Understanding the roles of business development, sales and marketing
Commentary: Jim Ries explains the distinct roles of business development sales and marketing and how they complement each other for organizational growth.
Judge dismisses lawsuit by Musk’s X accusing advertisers of illegal boycott
A U.S. judge dismissed X Corp's antitrust lawsuit that accused major advertisers of illegally boycotting Elon Musk’s social media company.
Baltimore Peninsula: Was Kevin Plank ‘overly optimistic’?
The departure of Kevin Plank from new development at Baltimore Peninsula left stakeholders split on whether the complex can still realize his vision.
MoCo business launches restaurant marketing program
ZivZo, a marketing agency based in the Potomac-Rockville area, announced the launch of its specialized restaurant marketing program.
Read This Before You Finalize Your 2026 Budget: 6 Game-Changing B2B Tactics
As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, shifting buyer expectations, and fluctuating market conditions mean that what worked before may not work in 2026. Before you commit your dollars, make sure your strategy reflects the realities of the ye[...]
Rebuild Trust in the Age of AI — Before Your Audience Tunes Out
91% of buyers don’t trust marketing today*. AI hasn’t just changed how we create content — it has completely reshaped how people judge credibility, authenticity, and intent.
Branding and marketing franchise opens in PG County
Fully Promoted, a branding and marketing solutions company, opened a new location in Greenbelt, the business announced Nov. 7.
How to Generate 3x More Leads for 62% Less
Content marketing costs 62% less than traditional marketing and generates nearly 3x as many leads. That’s where contributor content comes in.
5 Marketing Tips to Stay Resilient Amid Economic Uncertainty in 2025
The U.S. economy is navigating economic uncertainty in 2025, characterized by evolving trade policies, supply chain disruptions, and cautious consumer spending. Recent tariff implementations have introduced volatility and impacted various sectors, prompting businesses to reassess their strategies accordingly.
Bigger Than the Homepage: Stay Connected with Your Target Audience as They Engage with Content
Are you looking to increase your brand visibility and reach a wider audience? Run of Site Display advertising is a smart and effective strategy to consider.
Crosby wins 4 Aster Awards for health care marketing
Annapolis-based Crosby Marketing Communications received four health care marketing awards in the annual Aster Awards, it announced Thursday.
Marketing cannabis via social media, texts and deals
While the pharmaceutical industry spends billions on national advertising, Maryland’s medical cannabis industry tends to market more intimately, relying on intriguing product names, text message and social media advertising — […]
