Discovery to highlight ‘Keeper’ program

Ray Frager//July 21, 2014//

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In support of the My Brother’s Keeper initiative, Discovery Communications, of Silver Spring, a worldwide provider of television programming, announced on Monday it has committed to produce and air a TV special and host town hall meetings. My Brother’s Keeper is a White House program that seeks to improve the lives of boys and men of color and change public perception of them through public-private partnerships. Discovery plans to invest more than $1 million to develop the special and host the town hall meetings, where the special will be screened. Additionally, David Zaslav, president and CEO of Discovery Communications, has been named to My Brother’s Keeper’s National Convening Council. The TV special will chronicle youth stories and the interventions that made a difference. The one-hour program will be simulcast on Father’s Day 2015 on Discovery Channel and other U.S. networks, including OWN: Oprah Winfrey Network, as well as Discovery’s online properties.

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