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SkyTouch launched by Silver Spring-based Choice Hotels

SkyTouch launched by Silver Spring-based Choice Hotels

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Choice International Inc., of , one of the world’s largest hotel franchise chains, has launched a new division, SkyTouch , to develop and market cloud-based technology products to help hoteliers improve their efficiency and profitability.

The launch of SkyTouch Technology coincides with the company’s market introduction of SkyTouch Hotel OS, a new property and rate management system that draws on Choice’s choiceADVANTAGE property management system for handling reservations, guest stays and rates on any device with an Internet connection.

Ric Leutwyler, an executive with experience in the hospitality and technology industries, has been named president of the new division.